Brand Africa forum video marathon

Several video clips have been posted on the Internet about the recent Brand Africa forum, and we’ve compiled them all on this video marathon. The first one is made of some cuts from speeches by Dambisa Moyo, Miller Matola and Simon Anholt, and the second one is the nation branding panel’s highlights, while the third…

An awesome interview with Simon Anholt

Most of us have heard of Simon Anholt – the brilliantly caustic, conventions-defier and outspoken nation branding (or as he prefers, ‘policy advisor’) expert. Mr. Anholt was in Johannesburg for the Brand Africa Forum held in on 16 September 2010, and he was interviewed by South Africa’s Talk Radio 702’s Jenny Crwys-Williams about the importance…

Brand Africa initiative launched

Something’s going on in Africa. Just a few days after a summit was held in Accra to explore a country brand identity for Ghana, another large-scale nation branding event took place in the continent, this time in Johannesburg, South Africa. Over 300 representants from the African media, business and political leadership, together with nation branding…

South Africa’s nation brand a mess, says expert

A few weeks ago, Nation-Branding.info reported on South Africa’s nation branding hopes as the country approaches 2010, the year the World Football Cup will put this nation on the limelight. But South Africa’s government nor its provinces are getting it right when it comes to branding, says expert Gary Harwood, of multi-disciplinary marketing services company,…

South Africa’s nation branding hopes

Doctor Nikolaus Eberl is the author of the bestselling book BrandOvation: How Germany won the World Cup of Nation Branding, and the sequel The Hero’s Journey: Building a Nation of World Champions. Dr Eberl’s research study on Germany’s nation branding success story during the 2006 FIFA World Cup was featured extensively on TV, especially on…