Korea nation branding project launched

Last Thursday, January 22, the Presidential Council on South Korea’s nation branding programme was officially launched by council chairman Euh Yoon-dae and dignitaries including the Korean Culture Minister and the Seoul Tourism Organization president. As you may remember, Nation-Branding.info reported…

Brand Korea: an interview

Korea is on the works of developing its Korean nation brand, and The Korea Times have interviewed Mr. Donovan Neale-May, Executive Director of the Chief Marketing Officer Council (CMO Council), who has visited Korea to speak at Seoul National University…

The Branding Korea Series

Coinciding with the Korean government’s efforts to develop a nation brand for Korea and its moves to create an agency for the Brand Korea project, the Korea Times is publishing a series of articles by nation branding international experts on…