Simon Anholt on Brand Korea

A couple of weeks ago Korean president announced a plan for branding Korea. Now, the Korea Times newspaper has published an interview with Simon Anholt, in which he gives his opinion about this project: By Kang Hyun-kyung, Staff Reporter South…

Branding Korea

Korean president Lee Myung-bak announced Friday a plan to establish a committee to raise the country’s brand value under the presidential office. In a speech to commemorate the 60th birthday of the Republic of Korea in Seoul, he pledged to…