5 ways to measure nation branding

As the theory and practice of nation branding revolves on intangibles (perception, reputation, image), sometimes it appears very hard to measure a nation brand or a nation branding effort. True, it ain’t easy and you can’t pretend to have perfect…

Country Brand Index 2009 released!

Branding agency FutureBrand, together with PR agency Weber Shandwick, released this week the new edition of their long-awaited Country Brand Index. We covered the launch of this popular report on our last blog post, Country Brand Index 2009 released, but now…