Branding Switzerland

At Presence.ch, the Swiss have a nice website with materials explaining Switzerland’s efforts to mantain and enhance its nation brand. One of the them is this article and graphic about Switzerland’s key elements of its national brand: The 14 key…

Swiss-made

Swiss graphic designer Julian Bittiner explores in and this article and this booklet the idiosincracies of the Swiss Made label. One of the most interesting paragraphs: “Seemingly more than any other flag, the Swiss flag, or rather, the symbol that…