The flamboyantly punctuated Tyler Brûlé, the known global style guru and editor in chief of Monocle magazine, has in recent weeks shown strong interest in nation branding and country brands. In ‘Fast Lane’, his weekly column at the Financial Post, the chieftain of “the Lufthansa audience”, as he calls Monocle’s reader base, has touched the…
Monocle magazine has in its September edition a special feature on ‘rebranding Britannia’. For those who don’t know, Monocle’s editor in chief is the flamboyantly punctuated Tyler Brûlé, former Wallpaper founder and columnist at the Financial Times – a style icon and a trendsetting guru. As Brûlé himself explains, ‘For our September issue, we’ve decided…
Is America still the ‘New World’, or is it aging and another, fresher ‘New World’ is emerging on the other side of the Pacific? Are the values of America still alive? Does America still live up to the American spirit? Do US immigration officers deliver the real ‘Brand America’ to foreigners? Do embassies abroad convey…
