Repackaging Brand Ukraine

We’ve written about Ukraine’s nation branding issues before, but all efforts to bolster nation’s poor international image risk being undermined by widening political credibility gap, writes Kateryna Zarembo. Ever since independence Ukraine has struggled with a poor international image. Despite…

Ukraine launches new nation brand identity

The Ukranian Ministry of Foreign Affairs has launched a new nation branding identity for Ukraine. The accompanying website, BrandUkraine.org, features the main elements of the new Ukranian brand identity, from logos to images, and from color palettes to ornamental shapes….

Branding Ukraine

There is one country south of Russia with a dire need of re-branding. This country has nearly 50 million people in it and is roughly as big as France, but the country has little influence, little attractions, lttle fame, little…

Brand Ukraine

Ukraine has gloomy image in the world, and needs badly a new image, but Kateryna Malyhina writes that it seems that Ukraine is still not ready for a nation branding effort: In today’s post-industrial world the creation of a positive…