As anybody involved in the field of branding knows, color is an extremely important part of all kind of brands. The visual look and feel, and specifically a distinctive colour set, has an impact on how we view things, how we think of brands, and how we remember them. Vodafone red, UPS brown, Deutsche Telekom [...]
Branding Ukraine
There is one country south of Russia with a dire need of re-branding. This country has nearly 50 million people in it and is roughly as big as France, but the country has little influence, little attractions, lttle fame, little everything.
That country is Ukraine. To complicate things more, of the few things known about Ukraine, [...]
Interview with Ukranian magazine on Russia’s image
Last week a story appeared on Nation-Branding.info about Russia creating a committee to manage its image abroad when it comes to public diplomacy and foreign affairs. Coinciding with the creation of such organ at the Kremlin, I was interviewed by Yana Sedova, foreign desk editor at the Ukranian magazine Focus, for a story she was [...]
