Wolff Olins on Brand America

Is America still the ‘New World’, or is it aging and another, fresher ‘New World’ is emerging on the other side of the Pacific? Are the values of America still alive? Does America still live up to the American spirit?…

Obama re-brands America

For years, many of those who follow the nation brands phenomenon have bemoaned the loss of American credibility and subsequent brand strength in the world. There were many symptoms of Brand America’s power loss: Gitmo, Abu Ghraib, Axis of Evil,…

New nation branding index launched

Singapore ranked Number 1 on the first ever nation branding index to include all the countries and territories of the world, launched in Washington, DC today. The United States ranked 34. Five million mentions in 38 leading publications and other…

Rebrand America, says Paula Scher

World-famous designer Paula Scher has written an essay on America’s symbols on Monocle magazine. In it Scher prompts Americans, among other things, to get rid of the ‘America’ name (since when US citizens refer to themselves as ‘Americans’ exclude Canadians,…