Portuguese country branding expert Jose Filipe Torres (whom we interviewed back in June 2009), speaking about nation branding at the Berlin International Economics Congress:
Tag: video
Simon Anholt on Brand Sweden
In early July 2010, nation brands expert Simon Anholt was invited to the city of Visby, on the Swedish island of Gotland. He was invited by the Council for the Promotion of Sweden, which includes Sweden’s Ministry for Foreign Affairs, the Ministry for Enterprise, Energy and Communications, the Visit Sweden office, the Swedish Trade Council,…
Kosovo ‘nation branding’ campaign wins M&M award
‘Young Europeans’, Kosovo’s ‘nation branding’ campaign created by BBR Saatchi & Saatchi, has won the Best Nation and Place Branding category at the 2010 M&M Awards. Minister of Economy and Finance, Ahmet Shala received the award on behalf of the Kosovo Government at a Gala Dinner on Thursday at the Grosvenor House Hotel in London….
New Zealand’s “nation branding” video
New Zealand is one of the world’s most acclaimed nation brands. Most people across the world agree in the ideas associated with New Zealand: wonderful scenery, desirable remoteness (say escape) and friendly locals. The country has positioned itself very succesfully over the years, with the help of stunning videos like this one (oldie, yet nice…
Video: GfK vice-president explains the NBI
The Anholt-GfK Roper Nation Brands Index (NBI) is an important benchmark for measuring a country’s brand image and for future management of that image. How the world perceives a country has a dramatic impact on business, tourism and diplomatic influence. Lisa Merriam interviews Laura Latshaw, Senior Vice President, GfK Roper Public Affairs & Media on how the Index was calculated,…