Simon Anholt on Brand Sweden

In early July 2010, nation brands expert Simon Anholt was invited to the city of Visby, on the Swedish island of Gotland. He was invited by the Council for the Promotion of Sweden, which includes Sweden’s Ministry for Foreign Affairs,…

Video: GfK vice-president explains the NBI

The Anholt-GfK Roper Nation Brands Index (NBI) is an important benchmark for measuring a country’s brand image and for future management of that image. How the world perceives a country has a dramatic impact on business, tourism and diplomatic influence. Lisa Merriam interviews…