Posts tagged with
viral marketing

Is this a viral video for Slovenia’s promotion?

Is this a viral video for Slovenia’s nation branding? If not, it should! It has everything it needs: it’s fresh, it’s natural, it’s fun and it tells a genuine story about Slovenia and Slovenians.
See for yourself:

So, there you have it. This video says something about Slovenians: that they are young, that they are internationally-minded, that [...]

By Andreas Markessinis | 19 Jun 10 | Posted in Blog | Comments (0)

Denmark blows tourist branding with viral video

Probably you’ve seen this woman at least once. It’s been on Youtube’s homepage for weeks now, and it has emerged as one of the most innovative tourist campaigns ever. Low-budgeted, the impact of the video, which was aimed to be viral since the beginning, has been tremendous. The VisitDenmark organization wanted to tell a sweet [...]

By Andreas Markessinis | 16 Sep 09 | Posted in Articles & Features | Comments (2)

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