Wally Olins on nation branding

No need to introduce Wally Olins – one of the most-known place branding specialists in the world. He was appointed responsible for positioning London for the 2012 Olympics, and he’s also been to India recently to advise the regional government…

Wally Olins quoted on nation branding

Wall Olins, one of the champions of nation branding, seems increasingly disaffected for the intrincacies of nation branding projects. In this article, Olins is quoted in this paragraph: Olins reputation with global branding has often lead to his being called…