Wally Olins quoted on nation branding

Wall Olins, one of the champions of nation branding, seems increasingly disaffected for the intrincacies of nation branding projects. In this article, Olins is quoted in this paragraph: Olins reputation with global branding has often lead to his being called…

Wally Olins on Brand Mauritius

An old interview in which the reknown branding expert Wally Olins answered some questions about Mauritius’ nation brand: Interviewer: After some initial resistance, today more and more countries are turning to branding as an effective way to make their voices…