Branding specialists like to refer to ‘brand touchpoints’ as the instances when consumers interact with a brand. It might be a technical support service, a website, a shop or an employee.
When we speak of nation brands, what can be “nation brand touchpoints”? Here’s a list that may come in handy:
- Airline companies
- Exported goods
- People (tourists travelling abroad, people in the country you interact with, migrants or simply people you encounter on social media or fora or blogs)
- Sportsmen, politicians celebrities of all kinds
- Airports
- Ads
- Magazine stories
- News
- Tourist leaflets, maps, brochures
- Politicians in the international limelight
- Diplomacy
- Technology, websites and apps made in the country
- Food, cuisine, beverages
- Photography
- Testimonials from your acquaitances
- Culture, fine arts, artists, movies, music
- Cities and architecture
