The BrandingGreece.com website, the sole reference concerning the practice and theory of branding Greece, has been entirely re-designed. The new look sports serif, greater fonts (more suitable for larger displays) and better contrast for better readability. The redesign is not just a facelift but also a major step forward concerning features: new and simplified navigation bar, a brand new blog section which will allow the author to publish more regularly, a web 2.0-styled tag-cloud navigation system, RSS feeds to subscribe to and a comment system to prompt readers to participate in the project.