Month: November 2007

Slovenia launches branding initiative

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From Greek mythology and Russian roulette to Japanese technology and Brazilian football, references to countries are all around us. Slovenia possesses many wonderful and distinct features; its government earnestly working on its global reputation. At the end of October, the Ministry of Economy received the business document and handbook of the Slovenia brand. The Ministry…

Branding Kenya initiative fails

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Launched as a platform to effectively market the country, it has remained stillborn while other countries like South Africa are realising tangible economic benefits from similar initiatives. “The issue of Brand Kenya is a sad story. What it lacked was a champion inside the Government,” says Julius Kipngetich, Kenya Wildlife Service (KWS) Director. Kipngetich was…