Yesterday a seminar on place branding took place in Lisbon, Portugal.The speakers were David Gertner (Pace University, Lubin School of Business), Joao Freire (Brandia Central), Bill Baker (Total Destination Management), Peggy Bendel (Development Counsellors International), Keith Dinnie (Brand Horizons) and Miguel Otero (Leading Brands of Spain Forum).
The seminar was organised by Lisbon-based company Brandia Central, and today the presentations of all speakers can be downloaded as PDF from Brandia Central’s website.
