New Zealand ranked number eight on the Country Brand index for 2007. Managing Director of FutureBrand Australia, Tim Riches appears on TVNZ talking about country branding and the effects on New Zealand:
Tags: brand, country branding, country brands, destination, nation branding, nation brands, new zealand, place, place branding, place marketing
Written by Andreas Markessinis
Marketing and branding consultant. Tireless traveler. Nation Branding author and blogger, some say expert too.
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