On July 4th, nation branding experts from around the world participated in the international seminar Construction and Projection of Nation Branding: a Case Study Comparison. The seminar was held in Santiago (Chile) and opened by the President of the Republic of Chile, Michelle Bachelet. Attendees included representatives from institutions promoting nation brands and tourism in Australia, New Zealand, Spain and South Africa, together with representatives from the event organiser: Proyecto Chile – Imagen País. The day ended with a speech by nation branding specialist Simon Anholt. Anholt is assisting Chileans in managing their nation brand.