How Germany won the World Cup of Branding

Published on September 15, 2008January 25, 2018

Featured by award winning TV program Carte Blanche, the author of BrandOvation: How Germany won the World Cup of Nation Branding, Dr Nikolaus Eberl unravels Germany’s Success Story of the 2006 FIFA World Cup:

Tags: brand, country branding, country brands, destination, germany, nation branding, nation brands, place, place branding, place marketing

Written by Andreas Markessinis

Marketing and branding consultant. Tireless traveler. Nation Branding author and blogger, some say expert too.

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