This is a conversation, or rather an interview, conducted by South African marketing and branding consultant Thebe Ikalafeng. In this interview, he asks nation branding experts Simon Anholt and Wally Olins on nation branding, the branding issues developing countries face, and goes deeper on how South Africa can sketch a nation brand that helps the country position itself as a pivotal force in the Southern hemisphere.
Written by Andreas Markessinis
Marketing and branding consultant. Tireless traveler. Nation Branding author and blogger, some say expert too.