Last week we reported about the initiative Ireland was taking to gain some control of its national image, its country brand. One of the attendees at the conference was Simon Anholt, who delivered this keynote to the Irish audience:
Part 1:
Part 2:
Last week we reported about the initiative Ireland was taking to gain some control of its national image, its country brand. One of the attendees at the conference was Simon Anholt, who delivered this keynote to the Irish audience:
Part 1:
Part 2:
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