Countries get the image they deserve, says Simon Anholt

Simon Anholt, the founder of the Anholt-GfK Roper Nation Brands Index, speaks on the power of a country’s “brand image” and what Malaysia can do to improve its global relevance.

He discusses how important national reputation is to future prosperity and progress of a country and how countries need good brand images -just like corporations and products- but in general, most countries get the image they deserve.

Simon also talks about the difference between “nation branding” and a “nation brand” and how much of a nation’s image is influenced by tourism campaigns.

Finally, they ask him who is ultimately responsible for a country’s brand and if there is a dollar value attached to a country’s reputation.

Listen to the audio file: