Overview of the nation branding concept

Six weeks ago we featured the brilliant work of Jian Jay Wang, associate professor at the University of Southern California’s Annenberg School of Journalism. As the lead researcher on the school’s nation branding at Shanghai Expo 2010 team, he analyzed how countries used the Shanghai World Expo for their nation branding efforts.

Now we turn back to him to watch Mr. Wang touch some of the key issues in nation branding on these videos: