Wally Olins’ keynote speech in Poland

Last week we published an interview with Wally Olins on his efforts to brand Poland (a project he worked for the Polish Brand Institute (www.imp.org.pl), as well as a short speech by Mr. Olins at a press room. Now it’s time to watch Wally Olins’ full-length keynote speech in Poland. As always, wonderful speech from Wally Olins: passionate, intensive and brutally honest. Wally Olins is a real force on stage, indeed.