Last week we published an interview with Wally Olins on his efforts to brand Poland (a project he worked for the Polish Brand Institute (www.imp.org.pl), as well as a short speech by Mr. Olins at a press room. Now it’s time to watch Wally Olins’ full-length keynote speech in Poland. As always, wonderful speech from Wally Olins: passionate, intensive and brutally honest. Wally Olins is a real force on stage, indeed.
Written by Andreas Markessinis
Marketing and branding consultant. Tireless traveler. Nation Branding author and blogger, some say expert too.
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