Explore this section to find out indepth articles and features, most of them exclusive, about nation branding.
Japan’s reputation as a safe and efficiently-governed country has been negatively altered since the multiple disasters of March this year, but it would be a myopic mistake to think that things were fine before then. The truth is that Japan’s image has been taking a beating from well before that day when the Earth moved…
In today’s increasingly global marketplace, where plethora of choice and successful mass production have resulted in thousands of advertising messages bombarding us every day, it is interesting to note the rise of the brand. As a measure of quality, consistency and trust in a company’s products and services, the brand has taken centre stage in…
Some weeks ago we reported about the Branding Bulgaria conference, where one of the main speakers was the reknown Simon Anholt. Now it’s the turn for neighbouring Turkey to ask the British expert for his opinion. An article by the Turkish newspaper Hurriyet follows. Successive Turkish governments have spent hundreds of millions of dollars to…
Latvia has in the past devoted forces to manage its national image – its nation brand. The former director of the Latvian Institute Ojars Kalnins himself showed a great interest in nation branding, and just a few months ago we refered to one of his texts, where he imagined Latvia as a country providing fresh…
We’ve written about Ukraine’s nation branding issues before, but all efforts to bolster nation’s poor international image risk being undermined by widening political credibility gap, writes Kateryna Zarembo. Ever since independence Ukraine has struggled with a poor international image. Despite being Europe’s largest country and one of the continent’s most strategically important nations, Ukraine has…
Welcome to the Nippon-Nordic Confederation – a new country sitting on the globe’s top. This new nation is our inventive approach to what an imaginary country would be like if Tyler Brûlé, former Wallpaper* magazine founder and current editor-in-chief of cult magazine Monocle were its reigning dictator. This ain’t just plain fantasy. Well, it is,…
We’ve reported about Lithuania’s nation branding issues before. Some proposed the idea of changing Lithuania’s country name back in 2008, London-based Saffron Consultants were hired to develop a strategy for Lithuania’s brand in 2009, and we reported on how that strategy turned into video in 2010. Still today, Lithuania seems to be looking for new…
Even if you’ve been living under a rock, chances are you have heard about China’s impressive economic growth and its continuing rise as an important global player. A few weeks ago, the Senate Foreign Relations Committee released an informative report on the disparities between Chinese and American public diplomacy activities today. Most importantly, the report,…
In the last weeks we’ve tracked Wally Olins (not Wolff Olins as some say) involvement with Poland. We published a video about Wally Olins on Brand Poland, and the following week we published the entire speech (Wally Olins’ keynote speech in Poland). Now here’s an article written by Wally Olins himself on Poland’s nation branding….
Countries like Canada and New Zealand would benefit from a global branding strategy, writes Daryl Copeland. Yesterday evening I was in Gore, a smallish town of about 10,000 way down near the bottom of the South Island of New Zealand. The motor camp in which I stayed did not yet have internet service – most…
As we reported last Wednesday, a Branding Bulgaria conference was held in Sofia on March 1. The day before, Simon Anholt, one of the participants at the conference, had given a half-day Masterclass to a number of government ministers and business leaders. After his participation in the conference, Mr. Anholt was interviewed by several Bulgarian…
Bulgaria is one of those countries that emerged to the world after the fall of the Iron Curtain, but that hasn’t made itself an identifiable image yet. The country is now thinking about what’s Bulgaria image now, how it has changed since 1989 and how the country can prompt it to go to the desired…
