Nation Branding seminar in Chile

On July 4th, nation branding experts from around the world participated in the international seminar Construction and Projection of Nation Branding: a Case Study Comparison. The seminar was held in Santiago (Chile) and opened by the President of the Republic…

Place branding conference in Lisbon

Yesterday a seminar on place branding took place in Lisbon, Portugal.The speakers were David Gertner (Pace University, Lubin School of Business), Joao Freire (Brandia Central), Bill Baker (Total Destination Management), Peggy Bendel (Development Counsellors International), Keith Dinnie (Brand Horizons) and…

Wally Olins quoted on nation branding

Wall Olins, one of the champions of nation branding, seems increasingly disaffected for the intrincacies of nation branding projects. In this article, Olins is quoted in this paragraph: Olins reputation with global branding has often lead to his being called…

Nation branding mottos

From several sources, some humoristic mottos to accompany a country logo: Great Britain: “No motto please, we’re British” (elected in Times of London) Austria: “No Kangaroos” Liechtenstein: “Come Visit (Just Don’t All Come at Once)” Monaco: “Disneyland for Adults —…

A world map of Nation Brands

The Nation Brands Index is the most respected tool to measure the power of nation brands, and it shows the abyssal differences in the reputation of countries. The rankings are informative and that’s just perfect but, what happens if we…

Simon Anholt on Russia’s image

Simon Anholt has shared a few insights on Russia’s nation brand. According to him, one of the main problems for Russia’s nation brand is a very low number of “informal ambassadors” around the world, such as famous consumer brands or international…

Re-naming the UK

One of the tenets of a powerful brand is to have an inequivocal name. The same rule applies to nation branding. Quite recently, Paula Scher addressed this issue, among others, in her essay about America’s identity (and awkward name). But the United…

Rebrand America, says Paula Scher

World-famous designer Paula Scher has written an essay on America’s symbols on Monocle magazine. In it Scher prompts Americans, among other things, to get rid of the ‘America’ name (since when US citizens refer to themselves as ‘Americans’ exclude Canadians,…

Simon Anholt’s blog

Famous thinker and speaker Simon Anholt has launched a new blog at simonanholt.blogspot.com. This will be a precious space to learn off the most revered guru on nation branding (or competitive identity, as he now prefers to say) in the…