A presentation on Bulgaria’s branding, done by Knight International, has been uploaded to the Bulgarian Tourism Board’s website. It’s short and straight, but interesting nonetheless and can be downloaded here.
Category: Short Blog Posts
The Blog is the place for quicker and shorter entries, as well as for multimedia content.
Country branding, one of the 80 biggest trends in 2008
Country branding has been chosen as one of the 80 things to watch in 2008, according to a report issued by JWT, the largest advertising agency in the U.S. The report, done by JWT’s trendspotting department, tries to advance the…
Branding Finland
Some excerpts from this document, related to Finland’s branding: Finland is recognised as one of the world’s most competitive economies with high standard of living and well being. Finland is a success story which is attractive to the world, but…
BrandingGreece.com redesigned
The BrandingGreece.com website, the sole reference concerning the practice and theory of branding Greece, has been entirely re-designed. The new look sports serif, greater fonts (more suitable for larger displays) and better contrast for better readability. The redesign is not just…
Wally Olins pauses Branding Poland effort
In an interview with the Telegraph, nation branding guru Wally Olins says that he has paused his involvement with Poland’s chamber of commerce, which had brought him to change the grey and gloom image of the country abroad. At Nation-Branding.info…
Swiss-made
Swiss graphic designer Julian Bittiner explores in and this article and this booklet the idiosincracies of the Swiss Made label. One of the most interesting paragraphs: “Seemingly more than any other flag, the Swiss flag, or rather, the symbol that…
Nation branding, a special issue of Monocle magazine
The new issue of the Monocle magazine is devoted to how nations can change how they’re perceived, that is, nation branding. “With corporate brands more powerful than country brands, there’s a lot of work out there for agencies keen to…
Re-branding Slovenia
Six designers have been asked by travelling magazine Condé Nast Traveler to “rebrand” graphically a country of their choice for the magazine’s September issue. Pentagram’s Paula Scher has chosen Slovenia, a country most people has no idea of where it…
How the brands of Spain, Portugal and Greece compare
Nation branding guru Simon Anholt’s latest Anholt Nation Brands Index report brings data on Spain, Portugal and Greece. This generated graph shows how the brands of Spain, Portugal and Greece compare according to the report. The first conclusion to draw…
The (not so) silly questions of the Nation Brands Index
The Nation Brands Index has rapidly become the reference for measuring the power of country brands. We all know that it measures the reputation of countries across six aspects – Exports, Governance, Culture, People, Tourism and Immigration/Investment – and most of you…
The 5 most common misconceptions in Nation Branding
Even if nation branding has, at very different grades, always existed since the conception of “nations”, it is relatively new as a established field of theory and practice. As such, there are some common misconceptions that I’ve encountered in this discipline and…
Simon Aholt’s top 10 most striking phrases in Nation Branding
Simon Anholt likes to speak hard. And that’s one of the reasons why as many people love him as hate him. Here are his 10 most striking quotes: “You wouldn’t believe the number of countries which come to me and…