Re-branding Slovenia

Six designers have been asked by travelling magazine Condé Nast Traveler to “rebrand” graphically a country of their choice for the magazine’s September issue. Pentagram’s Paula Scher has chosen Slovenia, a country most people has no idea of where it…

Sloganeering in nation branding

Stolen from www.whisperbrand.com: We found this country slogan analysis performed by the Wall Street Journal. From Incredible India to Uniquely Singapore, each of these place brands make the often repeated mistake in believing that cheerleading is branding. An approach of…