An old yet still interesting video of Simon Anholt speaking on nation branding – a video recorded at the International Branding Conference celebrated in Bucharest, Romania, on December 5th, 2006. A great opportunity to see Mr. Anholt in action.
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Simon Anholt on Brand Korea
A couple of weeks ago Korean president announced a plan for branding Korea. Now, the Korea Times newspaper has published an interview with Simon Anholt, in which he gives his opinion about this project: By Kang Hyun-kyung, Staff Reporter South Koreans have many statistics to be proud of. The country is the world’s 13th largest…
Simon Anholt on Russia’s image
Simon Anholt has shared a few insights on Russia’s nation brand. According to him, one of the main problems for Russia’s nation brand is a very low number of “informal ambassadors” around the world, such as famous consumer brands or international media personalities that people like and associate with Russia. The country also does not have…
Simon Anholt’s blog
Famous thinker and speaker Simon Anholt has launched a new blog at simonanholt.blogspot.com. This will be a precious space to learn off the most revered guru on nation branding (or competitive identity, as he now prefers to say) in the world. One of his latest posts was about the upcoming US elections and their effect…
Simon Anholt on Brand Egypt
At Business Today there’s a very interesting interview with Simon Anholt about Brand Egypt: How does a nation benefit from branding itself? Branding a country is very different from branding a product, because it’s not simply a matter of conceptualizing an image, then creating a marketing strategy and ad campaign. In my opinion, that would…
Anholt recommends Chile to export “famous faces” to improve image
Simon Anholt considers that Chile needs to create “more famous faces” to improve the world’s image of Chile. “Part of the problem with Chile’s image is that no one can picture a Chilean. Everybody thinks they know how an American, a Frenchman, an Italian, an Australian looks, behaves and talks, but the Chileans are a…
Anholt’s keynote on Chile’s nation branding
If you follow Nation-Branding.info, you will know that Chile is developing its own nation branding project with the help of Simon Anholt, the reknown nation branding consultant. In a keynote he did last month within Chile’s nation branding project, Anholt delivered the following speech – an illuminating and impressive speech worth reading that somehow summarizes…
Anholt quoted on Colombia and Iraq’s nation brands
We have refered on some occasion about Iraq’s inmense nation branding potential. Last week, a story on ForeignPolicy.com compared the tourist brand of Iraq with that of Colombia, and how the Middle Eastern country could learn off Colombia’s improvement in reputation and attractiveness. Three years ago, Colombia launched a nation branding campaign, “Colombia is passion,”…
Another great Anholt quote
I’ve just read this article about how Zimbabwe and the 2010 World soccer championship in South Africa can affect each other (!) but no need to read through it; the most interesting part is a quote by Simon Anholt, nation branding’s leading thinker, who leaves this brilliant phrase for the future: “A brand, as the…
Anholt’s Nation Brand Index 2008 released
Last week, a new edition of the Anholt’s Nation Brand Index was released. The NBI is a comprehensive system for measuring and managing national reputation around the world. If I am not mistaken, this is the first edition the nation branding pioneer Simon Anholt has released with his new research partners at GFK Roper (the…
Simon Aholt’s top 10 most striking phrases in Nation Branding
Simon Anholt likes to speak hard. And that’s one of the reasons why as many people love him as hate him. Here are his 10 most striking quotes: “You wouldn’t believe the number of countries which come to me and say “We’ve got a rubbish image, can we fix it?” and my question is always…
High-flying branding: rebranding in the airline and travel industry
Tim Hill, Worldwide Development Director at Brand Union has written a good piece on rebranding in the airline and travel industry. Air travel still remains one of the most exciting, awe inspiring and fascinating modes of transport for human beings. But the role of the airline is far greater than being a ‘mode of transport’, simply…