Branding the Nenets region

We continue to look North. Some weeks ago we imagined how a country sitting around the Arctic Sea would be like if ruled by Tyler Brûlé (the Nippon-Nordic Confederation) and now we look at a region which could enter the confederation thanks to its Arctic credentials. In truth, we don’t normally look at anything below…

Brand Qatar – To B or not to be?

In today’s increasingly global marketplace, where plethora of choice and successful mass production have resulted in thousands of advertising messages bombarding us every day, it is interesting to note the rise of the brand. As a measure of quality, consistency and trust in a company’s products and services, the brand has taken centre stage in…

Branding conference to be held in Belgrade

The 7th International Brand Conference “Branding regions and cities – foreign direct investments, export growth and tourism development” is going to be held on 10 June 2011 in Belgrade, Serbia. This year’s edition is particularly interesting to Nation-Branding’s audience since the Fair has a particular focus on place branding. With the program of highest quality…

Country logos

A nice collection of country logos. I wonder if there’s really a need to make it clear, but just in case, please notice: this is a collection of country logos, this is NOT nation branding.

Simon Anholt on Turkey’s nation brand

Some weeks ago we reported about the Branding Bulgaria conference, where one of the main speakers was the reknown Simon Anholt. Now it’s the turn for neighbouring Turkey to ask the British expert for his opinion. An article by the Turkish newspaper Hurriyet follows. Successive Turkish governments have spent hundreds of millions of dollars to…

Latvia – State of the Nation Brand

Latvia has in the past devoted forces to manage its national image – its nation brand. The former director of the Latvian Institute Ojars Kalnins himself showed a great interest in nation branding, and just a few months ago we refered to one of his texts, where he imagined Latvia as a country providing fresh…

Korea’s urge to look better

As most of you known, South Korea is embarked on an ambitious nation-branding project. While the country is almost leading the way by incorporating many good tactics and strategies, it’s also true that the programe has a darker side – the country’s invention of a custom-made nation brands index, something we discussed here. This index…

Repackaging Brand Ukraine

We’ve written about Ukraine’s nation branding issues before, but all efforts to bolster nation’s poor international image risk being undermined by widening political credibility gap, writes Kateryna Zarembo. Ever since independence Ukraine has struggled with a poor international image. Despite being Europe’s largest country and one of the continent’s most strategically important nations, Ukraine has…

Branding a country – the Nippon-Nordic Confederation

Welcome to the Nippon-Nordic Confederation – a new country sitting on the globe’s top. This new nation is our inventive approach to what an imaginary country would be like if Tyler Brûlé, former Wallpaper* magazine founder and current editor-in-chief of cult magazine Monocle were its reigning dictator. This ain’t just plain fantasy. Well, it is,…

Estonia uses Skype to brand itself

Back in 2009, we used Estonia and Skype as an example of how a nation brand can be strengthened through the country’s commercial brands (for a longer disquisition check out our Nation branding and national brands: Making the most of them piece). Now it seems that Estonia is honouring these recommendations as the Estonian promotion…