An extensive special feature has been published here about India’s nation branding: Think India. Now think the future. When we think about the India which will be, we see glorious times ahead, a golden age in the making. However, to…
I’ve been published at BranDNA magazine!
I am proud to say that Malaysia’s most famous branding magazine, BranDNA, has published one of my articles, “The Need of Branding Greece” in its last issue. It’s a real pride that they asked me to publish it considering the importance…
Branding Jamaica
A legacy article on Brand Jamaica taken from here: A number of current issues seem to suggest that Jamaica needs a clear definition of what kind of country it is, what it stands for, and where it is going. But…
Brand Malta campaign “a total failure”
At this post about Brand Malta campaign I was skeptical about this branding project by the Maltese authorities. Now it has come out that the campaign has been a failure. Reported at Malta Star: Kurt Farrugia 09 September 2006 Outgoing…
Botswana to commence national branding project
A consortium of economic development and branding experts are to spend the coming six months developing a detailed brand strategy and implementation plan for the roll-out of Botswana’s national brand. Officials from Debswana form part of the multi-stakeholder team to…
Australia markets itself – the Australian way
From the Wall Street Journal: Australia Throws Another Tourism Advertising By BRUCE STANLEY How do you advertise a country? As more nations around the world market their charms to the globe-trotting tourist, their international ad campaigns sound surprisingly, and blandly,…
Sloganeering in nation branding
Stolen from www.whisperbrand.com: We found this country slogan analysis performed by the Wall Street Journal. From Incredible India to Uniquely Singapore, each of these place brands make the often repeated mistake in believing that cheerleading is branding. An approach of…
Serbia and Montenegro’s separation: country branding seems compulsory
After Montenegro’s secession from Yugoslavia, it seems logical that both Serbia and Montenegro should embark in a branding process. At first sight it seems to me that Montenegro’s brand should communicate what is Montenegro and what does it stand for….
Brand Malta
I’ve just come from a week vacations in the tiny island of Malta. I was very excited to notice that Malta has also embarked in a country branding process, something to be sincere I was not aware of. The Malta…
Brand identity for Isle of Man
A website has been launched to explain the Isle of Man’s new brand identity. There are design guidelines, texts about the philosophy of the identity, videos and some other downloads. Probably a short-sighted brand, but interesting to have a look…
Branding Belgium
Belgium’s brand image is undergoing trouble because of inter-ethnic tensions between the Flemish and the Walloons, hence the need of re-packing the nation as one and re-brand it. But, not surprisingly, branding such a weakened state entity is far from…
Wally Olins on nation branding and Brand Poland
Branding guru Wally Olins has contributed an article to the Said Business School at Oxford. “You only have to look at slogans, straplines and brochures to see that most national tourism programmes are interchangeable”, he says. Here is the article:…