At Nation-Branding.info city or region branding projects are strictly not featured. However, in this case an exception will be made with a supra-national brand, the brand of the Baltic Sea Region which is being constructed for some years now – an initiative which is still somewhat away from completion*. The Baltic Development Forum is behind…
The Economist newspaper has published an article about nation branding, coinciding with the scandal unleashed with Borat and Kazakhstan: For 15 years you have tried to make the world aware of your newly born country. It is huge—the size of western Europe—rich in natural resources, modernising fast. But progress is frustratingly slow. Then a pestilential…
An extensive special feature has been published here about India’s nation branding: Think India. Now think the future. When we think about the India which will be, we see glorious times ahead, a golden age in the making. However, to reach that state of success or nirvana, we need to take a few giant leaps….
I am proud to say that Malaysia’s most famous branding magazine, BranDNA, has published one of my articles, “The Need of Branding Greece” in its last issue. It’s a real pride that they asked me to publish it considering the importance of the magazine in the Marketing and Branding fields in Malaysia, and the fact that…
Belgium’s brand image is undergoing trouble because of inter-ethnic tensions between the Flemish and the Walloons, hence the need of re-packing the nation as one and re-brand it. But, not surprisingly, branding such a weakened state entity is far from easy, as Dafydd ab Iago notes in this article: The Belgian dilemma is that of…
A good article about re-branding Serbia has appeared at Invest-in-Serbia.com: Rebranding Serbia: A Hobby Shortly to Become a Full-Time Job?! Living in Western Europe as a person of Serbian origin leaves a lot to be desired. The reactions one experiences on a daily basis, when the word ‘Serbia’ or ‘Serbian’ is uttered, vary from…
This newspaper has published an interesting article on China’s brand: When they think of China, many people around the world associate it with cultural heritage and, unsurprisingly to some, sport. Tourism, exports and investment are other aspects the country is closely identified with. These are the results of the latest national branding index released yesterday…
The BrandingKorea.org website, which is an independent publication that monitors and discusses the strategies, activities and challenges related to the promotion of the Korean destination, has published a worth-reading interview with Xiaoyan Zhao, Senior Vice President and Director of the Nation Brand Index study at GfK Roper Public Affairs and Media. In the interview, Mr….
