Austria and Mexico’s national images under Bruno threat

As British comedian Sacha Baron Cohen’s new movie “Buno” is rolling out all over the world, Austrians and Mexicans, two peoples negatively portrayed on the film, wonder whether they should act to correct their image or just ignore it. As most people already know, Bruno is about a fictional gay Austrian fashion fanatic who wants…

Austria brand image hit by Fritzl scandal

“Land of the Lost Children”, “Land of the Dungeons”, “Horror land” – there are growing concerns among Austrians about the international image of their country. One commentator in the Austrian daily newspaper Der Standard sums it up by quoting a German taxi driver as commenting on the country’s “beautiful mountains – and such ugly cellars”….