In July 2009 we summarized the main points of the strategy conceived by Saffron Brand Consultants for branding Lithuania. Now I recently encountered this video on the Lithuanian Development Agency and I could not help but notice that many of the aspects shown in the video had appeared earlier on Saffron’s brand strategy document. The…
An interesting article on the problems the Branding the Baltic Region effort is encountering: Brand new thinking on being Baltic by Mike Collier What have Russia, Estonia, Latvia, Lithuania, Germany, Denmark, Poland, Finland and Sweden got in common ? Anyone who answers “a Baltic coastline” may think they are on the money. But for those…
At Nation-Branding.info city or region branding projects are strictly not featured. However, in this case an exception will be made with a supra-national brand, the brand of the Baltic Sea Region which is being constructed for some years now – an initiative which is still somewhat away from completion*. The Baltic Development Forum is behind…
