NATION BRANDING BOOK – OUT NOW! We’re pleased to announce that the new book “Nation Branding” is now available. “Nation Branding – A handbook on how to use country brands for the good of nations and peoples” is an invaluable book for scholars, marketers and policymakers trying to leverage the power of country brands. Written by Andreas Markessinis, this handbook explores concepts,…
New book on nation branding
Via Jack Yan’s blog it comes out that there is a new book on nation branding out there. Nation Branding: Concepts and Country Perspectives, edited by Nishit Kumar and Anil Varma and published by ICFAI Press is, according to Mr. Yan, a very complete book giving a snapshot of the discipline’s practice in the late 2000s….