In mid October we reported about the release of the 2010 Nation Brands Index. Information about the survey results was scarcer than in previous editions, yet substantial details were known across a number of print and online media news. The Nation Brands Index is certainly not a survey for public consumption, but a tool for…
Monocle magazine has in its September edition a special feature on ‘rebranding Britannia’. For those who don’t know, Monocle’s editor in chief is the flamboyantly punctuated Tyler Brûlé, former Wallpaper founder and columnist at the Financial Times – a style icon and a trendsetting guru. As Brûlé himself explains, ‘For our September issue, we’ve decided…
