Branding agency FutureBrand, together with PR agency Weber Shandwick, released this week the new edition of their long-awaited Country Brand Index. We covered the launch of this popular report on our last blog post, Country Brand Index 2009 released, but now it’s time to have a closer look at the results. Here are the results for…
FutureBrand and Weber Shandwick yesterday released the new edition of the well-known Country Brand Index, undisputedly the most respected country brands index together with the Nation Brands Index. This year’s report has been pretty special for me as I (Nation-Branding.info editor Andreas Markessinis) had the honour to be elected as one of the world’s 40 country branding…
Two short articles have appeared making reference to Poland’s progression at the 2008 edition of the Country Brand Index. The first article says the following: Poland moved up the list in this year’s edition of the Country Brand Index (CBI) covering best value tourist destinations. It ranks fifth in the world in the Best Country…
Canada now ranks No. 2 in the world’s most respected country brands, according to a the 2008 edition of the Country Brands index (CBI). The rest of the 2009 top ten list, following Australia, Canada and the US, is Italy, Switzerland, France, New Zealand, Great Britain, Japan and Sweden. Coming from the 12th place in…
Today, the Country Brands Index 2008 was revealed, four days before the official announcement, as was reported by Nation Branding on this post (The Country Brands index 2008, next week). This edition of the Country Brands Index, which is the fourth of the series, is a comprehensive study of approximately 2,700 international business and leisure…
There are a handful of good nation branding indexes including the Nation Branding Perception Index, the Reputation Institute Soft Power Survey, the Nation Image Index, BrandFinance’s Global Nation Brands league and the always attractive Monocle’s Soft Power Survey, but two indexes usually steal the show: the Nation Brands Index (NBI) and the Country Brand Index (CBI). It’s easy to confuse them since…
