A plan to create a ‘Made in France’ label to emphasize the Frenchness of products has been met with mixed reactions from business people, ConnexionFrance reports. The idea, being pushed by former Overseas Minister Yves Jégo, was labelled “xenophobic” by one businessman, while others said it was ecological or good for the image of their…
It’s not about nation branding specifically, but these paragraphs explore the country of origin effect, which is something clearly related to nation branding, especially in its exporting goods dimension of the nation brand. Here it is: A multiple choice question: is Land Rover British, German or American? Or none of the above? That’s right –…
