We’ve already spoken about East West’s global nation brands index earlier, an index that is built with an algorithm and perception metrics. Today, this index released its first annual edition and, according to the results, Asian countries enjoyed the best reputation in international media: three of them (including one territory) grabbed the top three slots….
New nation branding index launched
Singapore ranked Number 1 on the first ever nation branding index to include all the countries and territories of the world, launched in Washington, DC today. The United States ranked 34. Five million mentions in 38 leading publications and other news sources in the United States and around the world were included in the analysis…