Siegel+Gale, the NYC-based branding firm, has issued an interesting, yet short, article on country branding. On “An issue of national identity”, the author tackles how we relate to our country and our neighbours. The issue of national identity cropped up again last week at Siegel+Gale…..which got me thinking about nation brands. Europe is a patchwork quilt of different cultures,…
Siegel+Gale reflects on Egypt’s recent change of logo in a new article published on their blog. For once, I don’t agree with them. I loved the old Egypt logo – it was mystical, solar, serene, magic. And it featured colors we associate with Egypt. The new logo looks like a cheap watercolor painting. And it’s not…
At Business Today there’s a very interesting interview with Simon Anholt about Brand Egypt: How does a nation benefit from branding itself? Branding a country is very different from branding a product, because it’s not simply a matter of conceptualizing an image, then creating a marketing strategy and ad campaign. In my opinion, that would…
