Ireland is on the spotlight lately from a nation branding perspective, and not only because of its beautiful green fields and good beer. The country has gone financial turbulences in the last months, and the country is in a process of re-thinking itself. This is a process other countries like Greece, Iceland and Dubai, which…
Ireland will launch a national website that aims to promote the country’s by accumulating existing information and resources and amalgamating it at one location, as an exercise of nation branding. At a seminar in Dublin on May 26th, 2010, where the concept was officially unveiled, it was announced that the portal would be a funnel…
