In mid October we reported about the release of the 2010 Nation Brands Index. Information about the survey results was scarcer than in previous editions, yet substantial details were known across a number of print and online media news. The Nation Brands Index is certainly not a survey for public consumption, but a tool for…
Just a quick research. The new Google Suggest feature of the search engine helps find out the real fame of countries… England is… a nation of shopkeepers Italy… is a part of what continent Scotland… is not a real country Portugal… is located where Belgium… is boring Sweden… is socialist (neutral atheist) Iceland… is green and…
One of the tenets of a powerful brand is to have an inequivocal name. The same rule applies to nation branding. Quite recently, Paula Scher addressed this issue, among others, in her essay about America’s identity (and awkward name). But the United States is not the only example – what about the UK? “United Kingdom” is not…
