Forget about fancy country logos. Flags are the real logo of a country. They mark everything from that country, they evoke ideas, they enshrine feelings and thoughts – love and hatred, envy and pride. No country logo attains that. The…
Tag: estonia
Estonia uses Skype to brand itself
Back in 2009, we used Estonia and Skype as an example of how a nation brand can be strengthened through the country’s commercial brands (for a longer disquisition check out our Nation branding and national brands: Making the most of…
How do you build a country brand?
You can’t really, but you have to start somewhere. Big global brands such as Nike and IKEA are large enough in revenues to surpass the GDP of a small country. However, their brands are managed better than most countries. This…
Type of nation: Branding a country through typography
Flags, coats of arms, hymns, costumes, landmarks – these are elements commonly used to communicate national identity. A less obvious graphic element, however, is the typographic style of letters, which is something which may play a fundamental role in nation branding. This…
How a nation brand can profit off the country’s brands: an exercise
As everybody involved in the nation branding industry is well aware of, great brands are the best ambassadors of a country. Think of what BMW says about Germany, or IKEA about Sweden, or Armani about Italy. Countries that sport a…
About Brand Estonia
An interview from the Baltic Times concerning Brand Estonia: The Image Makers: Estonia By Mike Collier Perhaps you could tell me about the genesis of Brand Estonia? EP: We understood quite early that we are so small, with such limited…
How Eastern Europe hired nation branding agencies
Because of well-known reasons, by 1989 countries in the former Soviet Bloc in Eastern Europe had acquired a grim image in the West. The former Communist nations in the so-called ‘Eastern Europe’ were imagined as backward, grey, poor, uneducated –…