Last Saturday we reported on the release of the ‘Mission for Finland’ nation branding report. This 365 pages document compiles two years of hard work (the Finnish country-branding delegation was created in September 2008) by a taskforce chaired by former Nokia CEO Jorma Ollila and appointed to draft a nation branding strategy for Finland. The…
An update on Finland’s country branding programme
The Finnish Foreign Ministry’s press release, according to which former Nokia CEO Jorma Ollila was to start work on creating a country brand for Finland, took many by surprise in September 2008. According to the press release, Minister for Foreign Affairs Alexander Stubb had set up a high-level delegation to develop a national brand for Finland….