Last Saturday we reported on the release of the ‘Mission for Finland’ nation branding report. This 365 pages document compiles two years of hard work (the Finnish country-branding delegation was created in September 2008) by a taskforce chaired by former Nokia CEO Jorma Ollila and appointed to draft a nation branding strategy for Finland. The…
The Finnish Foreign Ministry’s press release, according to which former Nokia CEO Jorma Ollila was to start work on creating a country brand for Finland, took many by surprise in September 2008. According to the press release, Minister for Foreign Affairs Alexander Stubb had set up a high-level delegation to develop a national brand for Finland….
