A noteworthy trend can be seen by looking at the rankings in the 2010 Country Brand Index. In Europe, nation branding value is moving from South to North. Without a doubt, the countries winning more nation-brand value this year at…
Tag: france
How countries introduce themselves at the Shanghai Expo
Earlier this week we looked at how countries have taken different tactics in their nation branding efforts at the Shanghai’s World Expo. But, how do these approaches render in real life? Once again, as the leading field researcher from the…
Boost for ‘Made in France’ label on debate
A plan to create a ‘Made in France’ label to emphasize the Frenchness of products has been met with mixed reactions from business people, ConnexionFrance reports. The idea, being pushed by former Overseas Minister Yves Jégo, was labelled “xenophobic” by…
A weird nation branding story
One of the most curious and successful nation branding efforts was that of the Polish plumber, who came into life in 2004 in France. Before the European Constitution referendum in May 2005, heated debates started in France about the newly…
Good and bad nation brands
When I read about nation branding on the web, sometimes I realize that some writers tend to use indistinctively “a powerful brand” with “a good brand”, as if they were interchangeable terms. But they are not. “Powerful” describes the power…
Nation branding for small and new countries
This may sound as something obvious, but there are only a limited number of really famous countries in the world. Everyone, everywhere has heard of the United States, France, Italy, Russia, China, but few could say just one thing about…