Keith Dinnie presentation on nation branding

Publishing house Henry Stewart has released a very interesting presentation by nation branding expert Keith Dinnie. As most people into the field know, Mr. Dinnie is Associate Professor of Business at Temple University, Japan, and is the author of the world’s first academic textbook on nation branding, Nation Branding – Concepts, Issues, Practice. In this spoken…

Keith Dinnie on Korea’s nation branding program

Professor Keith Dinnie of the Japan campus at Temple University recently gave a seminar at Yonsei University in Seoul to promote the Korean translation of his book “Nation Branding: Concepts, Issues, Practice (2008).” In the book, the professor of business administration and nation branding expert analyses the unique nature of Korea’s weak national brand among…