While the United Arab Emirates launched a popular, free-access, online-based contest to get a new logo, neighbouring Oman launched its new nation-logo about 18 months ago, the result of a consulting work with several agencies and individuals, among them Paul Temporal and branding agency Landor. Where did the new ‘Brand Oman’ logo come from? Here’s…
At Nation-Branding we’re not very fond of the ‘nation branding’ kind which consists only of a graphic design work for a country. We prefer the policy-making approach (which does not mean it can include, among other things, a graphic design work nevertheless). However, we can appreciate when we see one graphic brand work that it’s…
Nigeria’s image is unquestionably bad. And the reasons are all too obvious for all to see – with bad leadership at the top of the list. Other problems include but are not limited to corruption, indiscipline, drug trafficking, e-mail scams to cheat money out of unwitting victims overseas, lack of social infrastructure (roads, electricity, hospitals,…
