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Everything about Nation Branding and Country Brands

Tag: luxury

Time for a new car brand leveraging Japan’s tradition

Published on August 13, 2011October 28, 2018

We’ve argued before that commercial brands coming from emerging countries such as Brazil, China and India should use their nationality as a marketing asset more, and that they can do it across many industries. But they are not alone. Even brands coming from a country with a strong nation brand such as Japan could use…

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