Tag: malaysia

Challenges of building the Malaysia nation brand

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Malaysia is very well known for its tagline “Malaysia – Truly Asia”, but the Malaysian prime minister Najib Razak wants to push things forward. Malaysian political marketing blogger Radzi comments on the challenges being faced by Mr. Razak in building the Malaysia’s nation brand. Every nation is a brand. Think of the associations that France,…

I’ve been published at BranDNA magazine!

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I am proud to say that Malaysia’s most famous branding magazine, BranDNA, has published one of my articles, “The Need of Branding Greece” in its last issue. It’s a real pride that they asked me to publish it considering the importance of the magazine in the Marketing and Branding fields in Malaysia, and the fact that…