Destination marketing via user-generated video contests

This is certainly not a nation branding specific blog post, but it is a relevant one as it shows countries are beginning to use the Web 2.0 potentials to market themselves as destinations. We had a recent example in Denmark’s nation branding viral video, and other countries and regions are following the trend. Eran Ketter, tourism marketing…

Selling countries just like you sell soap

There are, the ad promises, “no artificial ingredients” in this bar of soap. But the bar next to it advises would-be purchasers to “get natural.” My eyes scan farther, and I find a soap that claims to be “Mother Nature’s best-kept secret.” Next to it is a pink bar that claims it will make you…