This is certainly not a nation branding specific blog post, but it is a relevant one as it shows countries are beginning to use the Web 2.0 potentials to market themselves as destinations. We had a recent example in Denmark’s nation branding viral video, and other countries and regions are following the trend. Eran Ketter, tourism marketing…
There are, the ad promises, “no artificial ingredients” in this bar of soap. But the bar next to it advises would-be purchasers to “get natural.” My eyes scan farther, and I find a soap that claims to be “Mother Nature’s best-kept secret.” Next to it is a pink bar that claims it will make you…
An interesting piece on how to market a place has appeared here: The challenge of marketing a place is finding its essence Noel O’Dea is gazing out of the window in his agency office in St. John’s, Newfoundland, Canada. “I’m about 100 feet away from the harbour,” he says, needing to explain, as I am…
