Is Tyler Brûlé a new nation branding evangelist?

The flamboyantly punctuated Tyler Brûlé, the known global style guru and editor in chief of Monocle magazine, has in recent weeks shown strong interest in nation branding and country brands. In ‘Fast Lane’, his weekly column at the Financial Post, the chieftain of “the Lufthansa audience”, as he calls Monocle’s reader base, has touched the…

Monocle re-brands Britain

Monocle magazine has in its September edition a special feature on ‘rebranding Britannia’. For those who don’t know, Monocle’s editor in chief is the flamboyantly punctuated Tyler Brûlé, former Wallpaper founder and columnist at the Financial Times – a style icon and a trendsetting guru. As Brûlé himself explains, ‘For our September issue, we’ve decided…

Welcome to Costazzurra!

As we mentioned in our last post, the new issue of the Monocle magazine is devoted to nation branding. One of the main stories in this issue is about Costazzurra (or Costazzurria) , an imagined country born after a succession crisis within the Grimaldi dynasty. “A failed Italy and a Grimaldi household in shambles presents…

Nation branding, a special issue of Monocle magazine

The new issue of the Monocle magazine is devoted to how nations can change how they’re perceived, that is, nation branding. “With corporate brands more powerful than country brands, there’s a lot of work out there for agencies keen to rethink a nation’s identity. Monocle looks at the construct of countries.” Very interesting for nation…